This article discusses Paranormal Activity's delayed road to widespread silver screens, the unique style of the film, and the communal effect it had on audiences. For instance, Paramount had to stage a campaign in which viewers went online to request more showings for the film in order for it to be released in as many theaters as it was.
Further, the author claims that because the entire film is only shot from the perspective of the camera on the couple's property, the "claustrophobia creates a bond between the couple and the audience," an experience not typically had during a horror movie (Corliss 2009). Corliss goes on to praises the film's emphasis on dread and suspense.
Corliss also highlights the importance that Paranormal Activity successfully scares audiences without employing the gore and blood and guts that have become typical of horror movies.
http://www.time.com/time/arts/article/0,8599,1929648,00.html
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