"A model emerged from structural equation analysis indicating that three important factors in the appeal of horror films are (a) the audience's desire to experience the satisfying resolutions usually provided in these films, (b) the audience's desire to see the destruction often found in these films, and (c) the sensation-seeking personality traits of audience members for these films. In addition, age and gender were important predictors. Horror films were enjoyed more by males and by younger viewers."
And First chapter of horror and need of it in everday life: http://books.google.com/books?hl=en&lr=&id=a-1bAo3fK0wC&oi=fnd&pg=PR6&dq=horror+film&ots=KBbmWT7Y8V&sig=vNnPQQW9vHr4i6ysdGb5-K09kfY#v=onepage&q&f=false
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